Created by men - for men.

Perfected for the Nordic.

Created by men
- for men.

Perfected for the
Nordic.

About NJORD

About NJORD

NJORD is more than male grooming - it’s precision care for the modern man. Crafted in Denmark with years of expertise and a passion for beard and skin wellbeing, Njord products are designed to withstand the raw forces of Nordic weather. Whether you’ve got sensitive skin or rugged facial hair, Njord delivers high-quality, effective solutions that don’t overcomplicate. Clean formulas. Masculine scents. Smart performance. All at fair value. Because real strength isn’t loud - it’s consistent, deliberate, and grounded in self-respect. Njord: care that works, for men who move.

NJORD is more than male grooming - it’s precision care for the modern man. Crafted in Denmark with years of expertise and a passion for beard and skin wellbeing, Njord products are designed to withstand the raw forces of Nordic weather. Whether you’ve got sensitive skin or rugged facial hair, Njord delivers high-quality, effective solutions that don’t overcomplicate. Clean formulas. Masculine scents. Smart performance. All at fair value. Because real strength isn’t loud - it’s consistent, deliberate, and grounded in self-respect. Njord: care that works, for men who move.

Our Products

Our grooming products are developed specifically for men’s needs – whether you’re looking for products for your skin, hair, beard, body, or shaving routine.

Our grooming products are developed specifically for men’s needs – whether you’re looking for products for your skin, hair, beard, body, or shaving routine.

Our Retailers

Shop our products at renowned Nordic retailers.

Shop our products at renowned Nordic retailers.

Explore the products

Explore the products

Check out our how-to videos on our YouTube channel and learn even more about caring for your skin, beard, hair, and much more.

Check out our how-to videos on our YouTube channel and learn even more about caring for your skin, beard, hair, and much more.

Follow NJORD on Social Media

Join our community, explore our products, and learn even more about men’s grooming and shaving.

Follow NJORD on Social Media

Join our community, explore our products, and learn even more about men’s grooming and shaving.

Follow NJORD
on Social Media

Join our community, explore our products, and learn even more about men’s grooming and shaving.

NJORD

NJORD

NJORD was founded in 2016 in Denmark with a clear mission: to create male grooming products of the highest quality that combine functionality, effectiveness, and Nordic style. From the very beginning, our focus has been on developing products that truly perform in real life – for skin, hair, and beard – designed and tested to withstand the challenges of the Scandinavian climate. Cold, wind, and fluctuating temperatures put high demands on grooming, and NJORD delivers products that protect, strengthen, and nourish day after day.

NJORD is not about vanity – it’s about feeling confident, looking sharp, and having the readiness to face any day with ease. We believe that good grooming should be simple, effective, and true to a masculine aesthetic – without unnecessary steps or ingredients that don’t make a difference.

Our philosophy is straightforward: no unnecessary additives, no complicated routines – only products that work, developed by men, for men, with respect for both nature and the skin.

NJORD was founded in 2016 in Denmark with a clear mission: to create male grooming products of the highest quality that combine functionality, effectiveness, and Nordic style. From the very beginning, our focus has been on developing products that truly perform in real life – for skin, hair, and beard – designed and tested to withstand the challenges of the Scandinavian climate. Cold, wind, and fluctuating temperatures put high demands on grooming, and NJORD delivers products that protect, strengthen, and nourish day after day.

NJORD is not about vanity – it’s about feeling confident, looking sharp, and having the readiness to face any day with ease. We believe that good grooming should be simple, effective, and true to a masculine aesthetic – without unnecessary steps or ingredients that don’t make a difference.

Our philosophy is straightforward: no unnecessary additives, no complicated routines – only products that work, developed by men, for men, with respect for both nature and the skin.

Our Story

Our Story

NJORD was born from a passion for male grooming — and from a need for products that could actually handle the Scandinavian climate.
The name comes from the Norse god Njord, ruler of the wind and the sea – a symbol of strength, freshness, and harmony with nature’s elements.
That’s the essence of everything we create: pure, functional products, inspired by nature and built for real men’s needs.

From a single line of shaving essentials, NJORD has grown into a complete range of skincare, beard care, haircare, and shaving – all developed, tested, and perfected in Denmark.

NJORD was born from a passion for male grooming — and from a need for products that could actually handle the Scandinavian climate.
The name comes from the Norse god Njord, ruler of the wind and the sea – a symbol of strength, freshness, and harmony with nature’s elements.
That’s the essence of everything we create: pure, functional products, inspired by nature and built for real men’s needs.

From a single line of shaving essentials, NJORD has grown into a complete range of skincare, beard care, haircare, and shaving – all developed, tested, and perfected in Denmark.

Vision, Mission & Values

Vision, Mission & Values

Our mission is clear: to deliver high-quality grooming products for men that combine effectiveness, authenticity, and great value.
We aim to be the leading Scandinavian lifestyle brand for male grooming, recognized for uncompromising quality and a grounded, honest approach.

Our vision is to help men feel confident in their own skin – without turning grooming into a chore. We want to inspire men to take care of themselves in a way that’s natural, simple, and distinctly Nordic.

Our mission is clear: to deliver high-quality grooming products for men that combine effectiveness, authenticity, and great value.
We aim to be the leading Scandinavian lifestyle brand for male grooming, recognized for uncompromising quality and a grounded, honest approach.

Our vision is to help men feel confident in their own skin – without turning grooming into a chore. We want to inspire men to take care of themselves in a way that’s natural, simple, and distinctly Nordic.

Our View on Grooming

Our View on Grooming

For us, grooming isn’t luxury – it’s part of everyday life. Like putting on a clean shirt or showing up prepared.

We know you don’t want to spend half an hour in front of the mirror — and you shouldn’t have to.

That’s why NJORD is built to be simple, effective, and functional. Grooming shouldn’t be complicated. It should just work.
It’s about looking fresh, feeling sharp, and showing up with confidence – every single day.

For us, grooming isn’t luxury – it’s part of everyday life. Like putting on a clean shirt or showing up prepared.

We know you don’t want to spend half an hour in front of the mirror — and you shouldn’t have to.

That’s why NJORD is built to be simple, effective, and functional. Grooming shouldn’t be complicated. It should just work.
It’s about looking fresh, feeling sharp, and showing up with confidence – every single day.

Developed by Men – for Men

Developed by Men – for Men

We create our products because we’ve needed them ourselves.
We know what dry skin after winter feels like, what itchy beards do, and how lifeless hair can get when the temperature drops.
That’s why every NJORD formula has been tested, refined, and adjusted until it performs in real life – not just in the lab.

Everything is made by men, for men – with no unnecessary complexity, only uncompromising quality.

We create our products because we’ve needed them ourselves.
We know what dry skin after winter feels like, what itchy beards do, and how lifeless hair can get when the temperature drops.
That’s why every NJORD formula has been tested, refined, and adjusted until it performs in real life – not just in the lab.

Everything is made by men, for men – with no unnecessary complexity, only uncompromising quality.

Made for the Scandinavian Weather

Made for the Scandinavian Weather

The Nordic climate can be brutal. Cold winds, dry air, and constant changes take their toll on your skin and hair. That’s exactly why NJORD exists.

Our products are developed in Denmark to nourish, protect, and strengthen, keeping your skin and hair healthy all year round. Whether you’re out at sea, in the city, or at the office – NJORD works with you, not against you.

The Nordic climate can be brutal. Cold winds, dry air, and constant changes take their toll on your skin and hair. That’s exactly why NJORD exists.

Our products are developed in Denmark to nourish, protect, and strengthen, keeping your skin and hair healthy all year round. Whether you’re out at sea, in the city, or at the office – NJORD works with you, not against you.

Our Retailers

Shop our products at renowned Nordic retailers.

Shop our products at renowned Nordic retailers.

Njord Male Grooming

for product inquiries contact kundeservice@firtal.com

for product inquiries contact kundeservice@firtal.com